Telefónica will offer Myriad's instant messaging service through Latin America

Myriad Group has signed an agreement with Spanish telco Telefónica, under which mobile operators within the Telefónica Group in Latin America will be able to offer a co-branded msngr app to their customers.


Having reviewed a number of OTT instant messaging services, Telefónica sees msngr as an excellent opportunity to not only offer a value-added service to their users with smart phones but also crucially offer full messaging and content sharing functionalities to its feature phone based users.


The msngr platform helps operators create loyalty and promotes data plans by consumers using their phones to group chat and share interesting and relevant content with their friends. msngr works with brands from infotainment, movies, music, sport and TV to offer sponsored channels from within the app to consumers who opt-in. Revenue generated is then shared with the supporting operator.

Key features and user benefits of msngr include:

• An easy-to-use, fresh and vibrant interface for unrestricted group chat 
• Available to all: no-one will be left out because they don’t have the right phone, don’t live in the right country or subscribe to the right network 
• Users can easily discover and share relevant content from brands and content providers.

According to Stephen Dunford, Myriad’s Chief Executive Officer (CEO), “msngr has been developed for feature phones and smart phones. It also enables group chat fuelled with engaging and relevant content. We are delighted to extend our commercial relationship with Telefónica, allowing their customers to enjoy the messaging and content sharing features of msngr.”

Leandro Musciano, Telefónica Latin America Product & Services VP, explained that “nowadays instant messaging is a service widely adopted by our Latin American customers. With msngr our users will have a distinctive experience, connecting with friends and family across the world, driving consumer loyalty in a very competitive region.”

Based in Zurich, Switzerland, Myriad delivers consumer applications, messaging solutions, and embedded software to leading OEMs, mobile operators, and pay TV providers worldwide.