Sony Unveils its latest innovaions at 2015 International CES
Sony Corporation is unveiling its new product lineup scheduled for
release in 2015 at the "2015 International Consumer Electronics Show
(CES)" held in Las Vegas, Nevada beginning on Tuesday, Jan. 6, 2015.
In line with its philosophy of "inspiring and fulfilling the curiosity
of people around the world and moving them emotionally," Sony's booth
will feature new products and prototypes highlighting Sony's 4K Ultra
High-Definition technology, High-Resolution Audio ("Hi-Res"), and
SmartWear.
Sony is taking the 4K visual and shooting experience to whole new level
with a wide range of 4K compatible products. A total of 11 new 4K
BRAVIA™ LCD TVs will be brought to market across three series, boasting
even more breathtaking picture quality than before with Sony's own,
innovative 4K Processor X1. This new line of BRAVIA sets includes the
world's thinnest*1 series of TVs (approximately 4.9 mm at
their thinnest point) as well as the world's first series with Hi-Res
compatible speakers*2.
In addition, Sony is equipping a wide range of 4K and Full HD sets with
Google's latest Android™ operating system to make cross-functionality
between TV and mobile richer than ever. Furthermore, Sony's One-Flick
Entertainment interface provides a unique user experience with intuitive
flick-operation via touchpad remote to access a library of content just
a flick away. The combination of these two provides consumers with a
whole new way of interacting with their TVs and accessing content,
services, and apps.
Sony is also bringing a whole new level of 4K technology to its digital
imaging line, starting with its new Action Cam model capable of shooting
4K video - a new wearable style of capturing footage as crisp, clear,
and real as the moment itself. Sony will also showcase its newest 4K
Handycam® camcorder - around 30% smaller and 20% lighter than the
current model*3 and equipped with Sony's proprietary Balanced Optical SteadyShot™ technology.
In the realm of audio, Sony's wide range of new Hi-Res compatible
products offers superior listening from inside the home to on-the-go.
Sony is introducing a total of ten new devices*4, including a
Hi-Res compatible top-of-the-line Walkman®, headphones, wireless
speakers, home theater systems, and multi-channel integrated amplifiers.
With Sony's newly developed LDAC™ codec technology, which enables the
transmission of approximately 3 times the amount of audio data as is
currently possible with existing technologies*5, users can
now listen to higher quality music wirelessly over Bluetooth® than ever
before. Sony's exhibit will also feature the power of SongPal Link™, a
new functionality available in Sony's new products that enables
simultaneous audio playback through multiple connected devices*6.
A demonstration of this at CES will transport attendees to a new
musical space that transcends the physical confines of the venue.
Sony is also pushing forward with the creation of SmartWear devices that
offer new experiences and styles of living. At last year's 2014
International CES exhibition, Sony presented an innovative line of
conceptual SmartWear products that log life experiences by recording
actions of the user throughout the day. The information stored in the
Lifelog app enables the user to identify and improve upon daily
patterns, making the SmartWear device a powerful "life tool" that has
the potential to enrich one's life. In 2015, Sony will further
strengthen its ties with fashion and lifestyle brands to deliver new
modes of device-wearing that complement the conventional
wristband-style. From headsets to eyewear, Sony's SmartWear line will
take on a variety of shapes and forms. With a fuller offering of Sony
and third-party services and apps, these devices will boast a variety of
potential applications, from everyday communication to improved
tracking and recording functionality for running, golf, and fitness
activities.
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