Teradata Acquires Appoxee

Teradata Corp. has acquired Appoxee, a mobile marketing Software-as-a-Service provider.  "By adding Appoxee’s leading mobile marketing solutions, we’re further helping our custome

rs use data to know more about their customers’ true preferences, and do more to realize the benefits of individualized data-driven marketing," said Darryl McDonald, president, Teradata Marketing Applications.

The addition of Appoxee to the Teradata Integrated Marketing Cloud complements Teradata’s strategy to provide industry-leading marketing solutions that help data-driven businesses deliver more individualized information and communications to their customers, based on the type of brand engagement experience those customers want and expect.

Appoxee will accelerate Teradata Marketing Applications’ growth in the digital marketing space by providing a full range of mobile capabilities that complement the inherent strengths in the Teradata Integrated Marketing Cloud, particularly in the area of omnichannel marketing and real-time customer interaction.

Teradata Digital Marketing Center customers will now be able to use a single solution to manage customer communications across email, landing pages, SMS, social media and mobile push. Teradata will also provide robust multi-channel campaign management and real-time decisioning for mobile as well as mobile marketing analytics.  Future integration plans extend to Teradata Customer Interaction Manager and Teradata Real-Time Interaction Manager.