Global Email Marketers and Industry Leaders Convene in the 10th annual MarketingSherpa Email Summit 2015

International email marketers and industry leaders gather here starting today to learn strategies and techniques for improving their digital marketing campaigns as well as to recognize excellence and innovation in the industry.

The 10^th annual MarketingSherpa Email Summit 2015, being held at the ARIA Resort and Casino in Las Vegas through Feb. 26, is the original research-based conference serving the email marketing community. It attracts hundreds of marketers from organizations around the world who will attend and participate in workshops, speaker presentations, case study presentations, interactive roundtable sessions, live email tests and more from presenting organizations including, CNET, Dun & Bradstreet, LinkedIn, SAP and The Kentucky Derby.

Keynote addresses will be delivered by Stephen J. Dubner, an award-winning author, journalist, and radio and TV personality; Jonah Berger, marketing professor at The Wharton School; Jose Palomino, president of Value Prop Interactive and the author of the very well-received book, Value Prop; and Flint McGlaughlin, managing director and CEO of MECLABS, the parent company of MarketingSherpa. 

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing and publishes research for the benefit of the global marketing community. The organization's goal is to provide marketers with the instructions, statistics and inspiration to improve their results.

"This year, for the first time we're live-streaming video of our opening session and case studies of the Best B2B and B2C Email Campaigns from the 2015 MarketingSherpa Awards in order to support marketers around the world unable to join us for the MarketingSherpa Email Summit," said Daniel Burstein, director of editorial content for MECLABS.

The live-streamed video can be viewed at www.marketingsherpa.com.

Sessions focus on a broad range of email marketing issues including list growth tactics, messaging and deliverability. In addition, a select few organizations will be recognized by MarketingSherpa for their innovative and results-driven campaigns. The awards, sponsored by BlueHornet, will be given to:

Finish Line, a leading athletic retailer, for Best Business-to-consumer (B2C) Email Campaign;

Ferguson Enterprises, a diverse wholesale distributor of plumbing supplies, for "Best Business-to-business (B2B) Email Campaign; and

The Microsoft Store, a brick-and-mortar and online retailer, as the first Readers' Choice Award honoree. MarketingSherpa blog readers picked Microsoft from a field of five finalist campaigns including World Jewish Congress, Precor, The Kentucky Derby and JAM Paper.