Tracx and Ditto Labs Partner to Deliver Photo Analytics to Brands and Agencies

Tracx, the global leader in social listening and engagement platforms for Fortune 1000 companies, today announced the seamless integration of Ditto Labs proprietary photo analytics with their next-generation unified social enterprise platform. This brand new visual listening capability provides companies a more holistic approach to understanding how people engage with their brand and competitors on social media, while further solidifying Tracx's ability to serve cohesive function across the entire global enterprise.

"People are becoming more and more visually communicative, and social media is the perfect representation of this. With 1.8 billion images shared daily, photos have continued to increasingly dominate social over the past 5 years," explained Adi Kleiman, VP of Products at Tracx. 

"Accordingly, brands need a way to target, analyze, and act upon these images. Ditto's technology perfectly complements ours, and together we allow clients to uncover advantageous engagement opportunities and new insights," continued Kleiman. "Moving forward, establishing successful partnerships such as this relationship with Ditto Labs will enable Tracx to continue to provide the most unified social enterprise platform available as the market continues to evolve."

Historically, studies show that the human brain retains only 20% of text but 80% of visuals, and a Twitter study from 2014 found that including images in posts results in a 35% increase in retweets. The technology behind Ditto photo analytics identifies brand references regardless of whether or not the brand has been referred to in text, meaning that it is now of the utmost importance that brands consciously understand and manage how they appear in images online.

"Ditto computer vision gives marketers the opportunity to tap into contextually rich data that is often overlooked – the data lying within socially-shared photos," said David Rose, CEO of Ditto Labs. "By teaming up with Tracx, brands can now leverage both text and photo insights to better understand their customers and improve their engagement strategies."