Huge Demand for Games and News Apps in Users' Native Languages
The survey,
conducted in February 2015, was jointly carried out
with Google Consumer Surveys based on a representative sample of 800
respondents - 100 each from the US, the UK, Australia,
Canada, Italy, Germany, the Netherlands
and Japan.
24.5% of
all respondents answered that they would like to see more games apps in their
native language and 23.6% responded similarly for news apps. Of particular
note, in Japan, a staggering 42% of respondents
would like to see more news apps in their native language. In Italy as many as 31% answered that they would like to
see more such apps in Italian.
A similar
picture emerged amongst those who wanted more games in their native language -
the numbers were especially high in the Netherlands
(36%) and Canada (29%).
The survey
also highlighted a demand for social media apps in the German language with 17%
of German respondents answering that there are not enough in their native
tongue - almost twice the average across all countries (9.4%).
"This
survey shows that mobile application developers can win additional users by
leveraging localization," said Ofer Shoshan,
CEO of One Hour Translation. "With the right tools it is quick and
easy to localize applications with little effort. Localization is a simple and
effective way to reach new audiences and app developers should be taking
advantage."
The survey
results follow similar results of a One Hour Translation survey completed in Q4
of 2014 with 2,000 participants from Germany, Italy, the Netherlands,
Japan and Canada.
According to that survey, 83% of Italians prefer to buy goods and services
online in their native language, compared with 80% of Germans, 65% of the
Dutch, 74% of French-speaking Canadians, and no less than 90% of Japanese
people.
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