Branded Content Can Generate Significant Audience Engagement

Results from a New York Times T Brand Studio and Chartbeat study released today indicate that The Times’s native advertising platform, Paid Posts, can generate significant audience engagement, on par with some editorial content on NYTimes.com and other publisher sites. The study also shows that most Paid Post content produced by T Brand Studio during the research period proved to be significantly more engaging than the content supplied by third parties.

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Tracx and Ditto Labs Partner to Deliver Photo Analytics to Brands and Agencies

Tracx, the global leader in social listening and engagement platforms for Fortune 1000 companies, today announced the seamless integration of Ditto Labs proprietary photo analytics with their next-generation unified social enterprise platform. This brand new visual listening capability provides companies a more holistic approach to understanding how people engage with their brand and competitors on social media, while further solidifying Tracx's ability to serve cohesive function across the entire global enterprise.

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LinkedIn Crosses the 5 Million Member Mark in Mexico

LinkedIn, the world’s largest professional network on the Internet, today announced it has surpassed the 5 million member mark in Mexico. Osvaldo Barbosa de Oliveira, managing director, LinkedIn Latin America, made the announcement during a presentation at “GroupM What’s Next” in Mexico City.

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