BDO Survey: Retail CFOs Forecast 10 Percent Growth in 2015 Online Sales
Click, swipe, tap and repeat. On the heels of another banner
year for e-commerce, retail CFOs expect U.S. consumers’ feverish appetite for
online buying to continue its strong upward trajectory in 2015. According to a
recent BDO USA, LLP survey, nearly four out of five
(78 percent) retail CFOs anticipate their online sales to grow. Overall, CFOs
forecast an impressive 9.9 percent boost to e-commerce sales this year. This
projected increase comes after the Commerce Department’s estimate of a
record-breaking $304.9 billion in U.S. online sales in 2014.
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