Bitly Launches Deep Linking Functionality

Bitly, the company committed to the power of the link, today introduced Deep Links, its new functionality that empowers marketers to drive mobile app installs and re-engagement. Deep Links from Bitly is a new extension of Bitly Brand Tools, the company's flagship solution, offering mobile deep linking functionality that drives users to the appropriate in-app location or invites the user to immediately install the app.

"App audiences are incredibly valuable, but there isn't a comprehensive solution for marketers and publishers to drive their users deep into their apps," said Mark Josephson, CEO of Bitly. "Bitly is uniquely positioned to solve this problem because we already work with the largest brands and publishers in the world to make their links more powerful. Deep Links address a core objective for Bitly Brand Tools customers--getting the right content on the right device. It's a logical extension for Bitly that'll make it easy for customers' Deep Links to work with existing links--and maximize the value of mobile audiences."

The new deep linking functionality provides marketers with a new, holistic resource that optimizes for the ideal user experience, regardless of consumption medium. Historically, marketers relied on developers to achieve this, but Deep Links from Bitly empowers marketers to take control, with nothing more than an app ID. 

Additionally, since Bitly tracks and provides intelligence on both company and customer social sharing, marketers can activate deep linking within owned content and content their audience is sharing organically.

"Bitly processes more than 5 billion clicks each month on mobile devices--and marketers know mobile app audiences are more loyal and often more valuable," said Matt Thomson, Chief Product Officer of Bitly. "With Deep Links from Bitly, we're giving marketers the tools they need to improve content consumption by getting their users to the place they want to go quicker and easier."

According to comScore, mobile apps today are driving the majority of media consumption activity. Seven out of every eight minutes of media consumption on mobile devices are in app, and mobile apps take up to 86 percent of the average U.S. mobile consumer's time on the device (compared to mobile web at 14 percent). A mere 10 percent of mobile apps have deep links, which is why Bitly's new mobile solution presents a significant opportunity for brands to drive new, more engaged users.

For more information about Deep Links from Bitly, visit: bitly.is/mobile. For more about Bitly and Bitly Brand Tools, visit: bitly.com.